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This is a very smart presentation. I find a lot of small businesses I talk to want to jump on the Social Media bandwagon (via blogging, twitter, and facebook) to gain business without any real strategies or tangible goals in mind. Like you mentioned, without planning, time and energy along with a set strategy it is nearly impossible to make a mark. I try to remind businesses that although the services are free you are still investing time and effort, and without a planned out strategy you won’t get a return that is worth the time invested.