rachelmercer:

A guide to good creative work.

“The adage is “Good enough isn’t good enough.”

But whether you’re trying to get a job, a raise, a Lion or a reputation, I think the new thought is “Creative isn’t good enough.”“

There is no longer a such thing as ‘good enough’ in this world. People are becoming more and more aware of the techniques of advertising. It’s not enough to only be creative, or witty. We are caring less and less because it just isn’t enough. The people are seeing through the bullshit. We are at a point where we need to stand upright and tell it like it is. This is a time of mainstream revolution in every aspect of our society. We must no longer advertise to sell. We must advertise what we can offer to our collective future. The people are looking forward. What can you provide to make this a better world?