As a design student (recently graduated), I’ve read a lot of design books and books specific to Advertising. Out of all the advertising books I’ve read Hey Whipple, Squeeze This is absolutely the best. It is easy to read, filled with insider insights from a veteran in the field, and is a good balance of humor, history, how-to, and what-not-to-do’s.

I recommend it to anyone and everyone in the field, but especially to design students (or others entering the field). The last few chapters of the book consist of nothing but tips, practical knowledge, and warnings of what will be thrown at you in this industry.

As it says, it is truly a guide to creating great advertising.

Buy It!